Cab Waaslander

At Network-IT, we believe that every project is unique and deserves a personalized approach. For Taxi Waaslander – a 24/7 cab service in the Waasland area – this meant more than just “building a website”. We wanted to create a platform that allows rides to flow, keeps drivers in the car and keeps the search engines happy. Here’s how we went about it.

Insight & Strategy

Every journey starts with a deep dive. We listened to the business owner, uncovered the pain points (unclear rates, fragmented online visibility) and mapped the customer journey:

• Goal: Speed up online bookings and reduce phone inquiries.

• Core features: instant cab request (WhatsApp & phone), show fares transparently, local landing pages for 9 municipalities.

• Success criteria: load time < 1 s, top-3 Google position on “cab + municipality,” increasing conversion rate.

With this data, we chose a local-SEO-first strategy: each village its own page, each CTA block above the fold, and always one click away from “Call Now.”

Design & Functionality

Above all, a cab company must be clear and fast. Therefore:

• Tranquility in the UI – clean typography, bright primary button color, lots of white space.

• Funnel-focused – sticky CTA bar mobile, fixed “Call button” in header.

• Responsive first – > 70% of traffic comes in on mobile; we test all blocks first at 375 px width.

• Visual cues – icons for airport transportation, business transportation and courier rides; so every visitor finds their service immediately.